Lowerend brands of soda and cigarettes appeal to a minority of consumers, but famous brands such as cocacola, pepsi, marlboro, and camel still dominate these markets. Technology is used at every step of coca colas value chain syrup manufacturing, bottling operations and storage at retail shops. Globally, cocacola is more dominant and has a majority of the global market share. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink.
Pdf on feb 1, 2019, naama al tunaiji and others published coca cola. After a brief introduction, where i detailed the structure of the report and the methodology, the report began with the analysis of the complementary components, starting by looking at the organizational design, then describing the. A related concern is that achieving a high sales volume usually requires significant upfront investments in. Coca cola is a truly global brand selling across more than 200 countries with a large and varied product portfolio and obviously an excellent presence in the world of marketing. Comparative analysis of cocacola company and pepsico. It needs to use its internal strengths to develop a market penetration and market development strategy.
Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. Muhtar kent had just been promoted to the ceo position in cocacola. Coca cola strategic management linkedin slideshare. The cocacola company has been under the leadership of kent muhtar, as its chairman and ceo since april 23, 2009. Space matrix of coca cola company space matrix calculations. With asa candler, now at the helm, the coca cola company increased syrup sales by over 4000% between 1890 and 1900. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. Factors such as competitors, market size, and trends in the industry affect coca cola and its strategic decision making. Leadership can be defined as a trait to motivate and empower others by taking up responsibility of a task and turn a vision into reality northouse, 2015. A company should adapt to changes which occur in global environment. Technology is used at every step of coca cola s value chain syrup manufacturing, bottling operations and storage at retail shops. The cocacola company business level and corporate level strategies this paper analyzes the businesslevel and corporatelevel strategies of the cocacola company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing effectively in the long run.
Here we need to identify its resources and system of productivity to deal and design with manufacturing products. Brand management of coke free download as powerpoint presentation. Analysis of coca cola management strategy 2990 words. It only produces syrup concentrates, which it then sells to different bottlers internationally. In this project i will do a detail study of coca cola company. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. The coca cola company is a leading multinational company in manufacture, distribution, and marketing of nonalcoholic beverages. Analysis of strategic management in coca cola uk essays.
It is a wellknown fact that coca cola company has emerged to be one of the most recognized organizations in the world. While considering this we need to have clear idea of development. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Value cchbc also aims at offering inexpensive products to its clients and strive to produce a wide range of extremely desirable, beneficial and superior quality products in a right package. A report on strategic planning of coca cola subject. Discuss about the leadership style at coca cola company. Analysis of strategic management in coca cola in this project i will do a detail study of coca cola company. In 1899, the cocacola company began franchised bottling operations in the united. The first part of the paper concentrate on the internal and external analysis of the.
It was also awarded highest brand equity award in 2011 by interbrand. Hindustan cocacola beverages hccb, the largest bottling partner of the cocacola company in india3. Factors influencing strategic change management practices. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. With your download, get the 26 best papers relevant to this one, including 19 top related papers.
Cocacola continues developing products such as bottled coffee called far coast and black and green tea drinks called gold peale although pepsico has out executed cocacola since 1996, cocacola still has a 50 percent market share, but pepsico has become the larger company in 2006 and cocacolas longterm earnings and sales have been lowered. With over 1 lakh associates worldwide and together with their bottling. The coca cola company coca cola is a leading manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups, in the world. Rohail riaz 51515 table of contents 1 executive summary 3 2 history of coca cola 4 3 brands of coca cola 7 3. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton.
Coca cola swot analysis 6 key strengths in 2020 sm insight. This paper performs a strategic analysis of the cocacola company, a leader in the beverage industry. Download as docx, pdf, txt or read online from scribd. The cocacola company, 2014 general environment source. The main objectives for the cocacola company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrows world. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks.
Analysis of coca cola management strategy 3006 words pages. Strategic management of coca cola company by giannis. As such, the company must be aware of the latest economic trends and political movements in each country so as to formulate corporate strategy and manage daytoday operations. The report contains a brief introduction of coca cola company and. Marketline 2014 the competitive advantage of the firm is its brand loyalty, reputation, high. It is one of the top companies of the world and has remained as the number 1. Strategic management of of cocacola the coca cola company. Coca cola international strategic management project report. Coca colas strength is marketing and new marketing and advertisement channels have a big impact on the company. Coca cola swot analysis 2019 swot analysis of coca cola. Globally, coca cola is more dominant and has a majority of the global market share.
Brand management of coke coca cola the coca cola company. This paper performs a strategic analysis of the cocacola company, a leader in the. In fact the coca cola company has developed bought and conglomerated more than three thousand five hundred different drinks and has successfully or otherwise marketed and positioned these drinks in the global market. He was reflecting upon the past leadership of the company, in particular the success that cocacola enjoyed during robert goizuetas leadership. This includes focus on water and juices products, and catering to health consciousness of people through introduction of different coke flavor and. Operation management in coca cola company business essay.
Strategic management presentation coca cola free download as powerpoint presentation. Leadership style at coca cola company myassignmenthelp. Global global business strategy 1 g global business strategy fahad umar abstract this paper focuses on global business strategy of cocacola company. Founded in the year of 1886, the company has witnessed unprecedented success and incredible recognition in the market of non.
This presentation talks of the general environment around which coca cola works in, the issues it faced year 2012 and effective methodssolutions through which it can address these issues. Strong brand identity cocacola is a highly popular brand with a unique brand identity. Role of an operation management in coca cola company. The cocacola company has operations in over 200 countries worldwide. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. Organizational analysis the cocacola company introduction. I will study about the market value of coca cola and how sustainable the coca cola company is for the people.
However, the world of soda is also marked by intense competition. The cocacola company business overview from the companys financial report. The cocacola company is the worlds largest beverage company. Strategic management presentation coca cola coca cola. Strategic management of of cocacola free download as word doc. Factors such as competitors, market size, and trends in the industry affect cocacola and its strategic decision making. Discuss about the stratgic management of coca cola.
This paper seeks to examine its strategic process and growth stategy that could account for this trendy growth. The beverage industry analysis gives a synopsis of the trends in the industry that coca cola is a part of. The role of an operation management is to deal with the productivity system of cocacola company. Management systems for ensuring lawful compliance and respect for all. Pdf strategic marketing plan for cocacola 2016 researchgate. By having these objectives, it forms the foundation for companies in the decision making process. Business strategy at the beginning when coca cola company started to work used the low cost strategy, and offer its product in a low price to attract customers, combined with the differentiation strategy, because coca cola refreshment was an innovative product of the era. Moreover, we can say that the brand image, beverages. By the late 1890s, coca cola was one of americas most popular fountain drinks, largely due to candlers aggressive marketing of the product. The beverage industry analysis gives a synopsis of the trends in the industry that cocacola is a part of. Quality management system what is kore kore is the framework of governance and management system around which the cocacola system enables sustainable performance, meets customer and consumer demands, drives continuous improvement, manages risk and enhances the companys reputation. Strategic business management and planning coca cola company.
The company runs a franchised system of distribution dating since 1889. In order to collect primary data, interview guide was designed with 20 questions to establish the factors influencing strategic change management practices at coca cola company in kenya. Coca cola marketing strategies and supply strategies have proven to be. This report is an analysis of the strategy used by the cocacola company. Pdf as a chandler founded the coca cola company back in 1886 and it is. Since cocacola operates in more than 200 countries. Coca cola company has a strong competitive position in the market with rapid growth. Performance management also helps at identifying gaps in skills and fill them with training. This paper will critically analyze the strategic plan for cocacola company. Leadership strategy of cocacola company limited premium.
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